Silicon Valley 101
the conventional wisdom here is a bit different.
On Startups
Ideas for Startups - Paul Graham, Oct, 2005
It Must be a Marketing Problem - Steve Blank, Feb, 2010
The Bar for Success in Our Industry is too Low - Jason Fried, Sep, 2009
On Engineering
Maker's Schedule, Manager's Schedule - Paul Graham, Jul, 2009
People, Processes and Tools - Jocelyn Goldfein, May, 2012
Curse of the Gifted - Eric S. Raymond, Aug, 2000